For Employers
49 jobs. 25,000 customers.
The job pledge is how employers get into the town — and how they earn their customers before a single building is finished. $7,500 per job. Non-refundable. Goes directly to the Sovereign Wealth Fund. Maximum 49 jobs per town to stay under the ACA employer mandate threshold.
$7,500
per job pledged — non-refundable, to Sovereign Wealth Fund
49
maximum jobs per town — ACA threshold (50 triggers employer mandate)
$367,500
maximum pledge — earns 40 selection score points (the cap)
0%
town sales tax — permanently, for all pledging employers
Why Pledge Jobs
A Market No Ad Budget Can Buy
URBAL towns are not open markets. Only pledged businesses appear in the steward preference UI. Every resident has voted for your business before you open. Brand awareness, customer acquisition, and foot traffic costs collapse to zero.
Pre-selected by residents
Before the town is built, every steward who selects your brand in the pledge UI is a pre-committed customer. You know your demand before you sign a single lease.
No commuter churn
Every URBAL resident lives, works, and spends within one square mile. Your customer base doesn't drive past — it lives next door. Repeat purchase rates in walkable communities run 3–5× conventional retail.
Permanent 0% town sales tax
Businesses that pledge jobs for a specific town pay 0% town sales tax — recorded on Hyperledger and permanent. Late entrants pay the Quiet Council-set rate (3–8%).
Live demand signal before you commit
The URBAL biz dev team shows you real Apache Pinot data: how many pledgers want your brand, in which towns, with what household income distribution — before you pledge a single dollar.
The Pledge Process
Four Steps to Earning Your Spot
01
Tag or get tagged
Your brand appears on URBAL's demand dashboard when pledgers tag you on Instagram, TikTok, or X. High tag volume triggers automatic biz dev outreach from the URBAL team via Twenty CRM.
02
See the demand data
URBAL shares live Apache Pinot data: exact pledger count, town preference, and demographic breakdown. You negotiate from evidence, not assumptions.
03
Submit the job pledge
File a job pledge form: number of jobs (1–49), job types, and $7,500/job pledge. Payment is non-refundable and routes directly to the Sovereign Wealth Fund — not to construction escrow.
04
Appear in the UI. Earn votes.
Your brand appears in the pledge preference UI immediately. Pre-matched to every pledger who already tagged or voted for you. Pledger votes count for up to 25 of the 100-point selection score.
How Businesses Are Selected
100 Points. Three Levers.
The selection score prevents any business from simply buying its way into the town. Money buys 40 points maximum. The other 60 are earned through resident preference and reward quality.
Job pledge amount
Capped at $367,500 (49 jobs × $7,500). The only component money can directly purchase — and it's capped.
40 pts
max
Rewards offered to stewards
Value, conversion rate, and breadth of the rewards package you offer. Market decides — not your budget.
35 pts
max
Pledger votes (top 5 per category)
Stewards vote for their top 5 businesses per category. Votes cannot be purchased — only earned.
25 pts
max
Category quota bonus
Automatically awarded if your category is underrepresented in the current town build.
10 pts
max
Scores are calculated at the close of each town's raise. Top scorers in each category win their commercial LEC. All scores are public on Hyperledger.
Physical Location
The Outer Wall — Your Dedicated Side
Employers occupy dedicated sides of the URB outer wall. Each URB has 4 sides — 2 are reserved for employers, 2 for retail. The employer sides are purpose-built for office, production, and light-industrial uses, with direct access to the car-free town interior.
Outer Wall — Employer Sides
2 of 4 sides per URB · Annual re-competition
Primary employer location. Each URB hosts 2 competing employers on dedicated outer wall sides. Annual re-competition — high-performing employers earn automatic renewal. Underperformers go to the December ballot.
Spice Strips — Small Business
24 corridors · 489 buildings · Narrow (40 ft) and Wide (80 ft)
The commercial heart of the town. 24 named corridors running between URB blocks. Small format cafés and kiosks (10×10 ft) to cultural anchor venues (80×80 ft, 4 stories). Competed annually via Quiet Council.
Medical and professional businesses compete for 22 inner wall clinic buildings and 122 inner wall commercial buildings. All locations are re-competed annually — no legacy leases.
Live Demand Signal
See Your Market Before You Commit
The URBAL demand dashboard is powered by Apache Pinot — sub-second queries across 20 million pledger records. Before you pledge, our biz dev team walks you through exactly where your brand stands.
By Town
Exact pledger count wanting your brand in each town under development — ranked by preference intensity.
By Demographics
Household income distribution, family size, professional category, and age breakdown for everyone who selected your brand.
By Preference Tier
Breakdown between Tier 1 (specific brand), Tier 2 (vibe/archetype), and Tier 3 (category) — so you know how loyal vs. substitutable your demand is.
Social Tag Volume
Instagram, TikTok, and X tag volume tracked in real time. Organic, unsolicited social demand — the most credible BD signal available.
Start the process
Pledge jobs. Earn your spot in Town 001.
Contact URBAL to receive your demand dashboard briefing. No commitment required until you submit the pledge form.